In my July 28 column, I described
the lessons I had learned recently while serving as a chief executive
temp at a company my firm owns. My job was to walk around the company
with a look of confidence on my face, utter maxims about the corporate
mission and cheer on the people who were doing the real work.
After I had spent two months in the corner office, the
managers and I agreed wholeheartedly on one thing: The sooner I hand
over the keys and go back to my day job as chairman of the board the
better for everybody. So while the present managers have been fixing
problems, I have been hiring executives.
Hiring the people to lead and manage a company is the
second most important thing an owner ever gets to do. (The first is
establishing the principles the people in the company will live by.)
Hiring chief executives is like getting married; if you do it right,
you don't have to do it often.
Picking a wife may be fun, but picking a chief executive
is hard work. However, getting this one decision right can make all
the others easier for the next five to ten years. Getting it wrong can
be a disaster.
Here are a few of the things I think about when hiring
a senior executive:
Every business owner I know starts out thinking he can
do it himself and save the headhunter's fee. This is bad thinking. Your
objective is to find, screen and hire exceptional people as fast as
possible. A good headhunter can complete the job in half the time.
Pick a headhunter based upon who will specifically handle
your search, not on the name of the firm. Interview hunters as thoroughly
as you would interview a candidate for the job. Spend the time it takes
for the headhunter to learn what you want.
Write job specifications for the position: What experience?
How long? Which industries? What management style? It is tempting to
deviate from your needs and pick a person just because you like him.
Don't.
In situations where the investors are especially risk-averse,
or where the company may be facing excessive risk, it may be appropriate
to lower your manager risk. You can do so by restricting your search
to people who have managed similar businesses or larger businesses before,
i.e., who have already learned to shave on somebody else's beard. In
other situations, where the investor risk is low, it may be appropriate
to take more manager risk with a younger or more aggressive person.
Ask the old dogs. You can reduce your risk of making
a bad choice by asking people who have been chief executives of big
companies for a long time for their advice. I have been blessed with
more than a dozen such friends; I keep them on my speed dial.
Hire to fit your vision of the company. First, you have
to have one. Do you want the company to be a low-cost commodity producer
or a high-service branded company? Do you plan to grow or manage to
maximize current cash flow? What are the big events in the company's
future: acquisitions, internal growth, public offerings? Do you plan
to change the company's focus? It is important that the owner's vision
for the company be clear to the executives being recruited. Probe hard
to make sure the executives you are hiring personally share your vision.
Conflicting missions at the top can kill a good company.
Take time to arrange for the best candidates to spend
time with the people with whom they are going to be working.
Hire for where you are going, not for where you have
been. It takes more talent, and more energy, to grow or change a company
than to run one. I wanted to hire a team that could run a $300 million
company today; that could create a billion-dollar company in five to
seven years. That means we wanted to hire a billion-dollar management
team today.
Hire backups for key people. Bench strength is one of
the key weaknesses of small to midsize companies. I like to have a superb
manager who is confident enough in his own abilities to want a person
working for him who could step into his job. People do break their legs
skiing; planes do crash.
So how did I do in replacing myself? Great. We recruited
two terrifically talented managers in just over two months. They have
already asked me when I will be leaving the building. I guess I hired
the right guys.
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