Investors and
managers who learned their trade since 1981 have a prominent weakness
in their toolkit. They think they have had 19 years of experience since
1981. In fact, they have had the same one-year of experience nineteen
times in a row. There has only been one story since 1981, the incredible
shift of wealth from real to financial assets caused by lower inflation
and tax rates. Until recently, if you got that right, nothing else mattered.
The economy has moved on to a new story. Macro portfolio
shifts are behind us. Today the driving force in the economy is technological
change. This is no accident; the two are directly linked. The aftermath
of the Reagan era was a low inflation, low interest rate environment
that set up the incentives that made the economy ripe for innovation.
This means that investors and managers and policy makers must make decisions
differently. The technology boom is the result of those decisions.
In late 1980, inflation was 15% and the top marginal tax
rate was 70% on earned income. Investors knew you made money by owning
real estate and that you kept your financial assets in the money market,
where rates were more than 20%. Managers indexed their prices and wages,
avoided long-term contracts with their customers, and refused to do
capital spending on all but the quickest payout projects.
In the early days of the Reagan administration, the economics
profession was divided into two camps. Mainstream economists worried
the tax cuts would balloon the budget deficit, and drive interest rates
still h igher. Supply-siders argued tax cuts would raise savings, which
would push interest rates down.
In December 1981 I wrote an article on this page saying
they were both wrong. The big story was that lower inflation and tax
rates would upset the balance between the returns on financial assets
as a class and the public's $7 t holdings of tangible assets, forcing
them to attempt a massive rebalancing of their personal portfolios.
This would systematically drive the prices of real assets down, leading
to a host of restructuring activities. And it would drive the prices
of financial assets up, reducing interest rates. This would be true
regardless of budget deficit and savings behavior.
Over the past 19 years this story has dominated the US
economic landscape. Inflation has declined from double-digit levels
to the 1-2% range we see in most western economies today. Hard asset
producers and heavy industry has lived through a wrenching restructuring.
Managers learned how to use less capital to run their businesses by
switching to JIT and flow manufacturing methods. Long-term interest
rates fell by more than half from 15% to 6.5%. As a result, stock market
valuations have soared to record levels.
These transitory macro effects are now pretty well understood.
The micro effects of low inflation are not so easy to see but they are
much more important because they have permanently altered our expectations,
in the sense of Dickens, of an unearned legacy. In 1980 a 40-year-old
person with a job and a home could reasonably expect his income to increase
by 10% per year for the rest of his working life, simply due to indexed
wages. And he could expect the value of his $100,000 house to increase
by 10%, or $10,000, the following year, and so on. At the point of his
retirement at age 65, he would be earning ten times as much in wages
and salary per year and his (now older) house would be worth more than
a million dollars.
In 1980, people like this were awash in a sea of expected
future income. One by one, since 1980, disinflation has erased these
sources of income. Like a neutron bomb, it has killed the income streams
but left the people standing, wondering how they were going to get by
in future years. This systematic drying-up of income sources has made
future dollars -- i.e., the price of a long-dated zero coupon bond --
very expensive, and interest rates very low.
This has had, and will continue to have, profound effects
on people's lives. The most visible micro effect of the past 19 years
is that the steady decline of interest rates and increase in stock market
valuations has made total returns in the stock market huge, both relative
to history and in relation to the underlying returns on the companies
themselves. Everyone wants to be an investment banker or a stock market
investor, and a restructuring expert rather than an efficient operator.
But underlying those huge total returns is a growing paucity of companies
with sustainable growing cash profits. After all, in an economy with
2% inflation and 4% growth, like the US in recent years, we would expect
operating profits to rise at only 6% a year.
In this world of scarce future income streams, anyone
who can create a new one from scratch by building a company with demonstrated
growth prospects will be anointed an instant paper millionaire by a
hungry IPO market. In this world of hungry young people, the best and
brightest will migrate into operating, engineering, and entrepreneurial
jobs, minting future income from their own sweat and creative efforts.
That is what is happening today in Silicon Valley.
This phenomenon has happened before. It is no accident
that the introduction of railroads, the telegraph, electricity, and
telephones all took place after a fifty year period of declining prices
and wages and interest rates. Entrepreneurs are more likely to make
the long duration investments required in start-ups when inflation and
interest rates are low and visibility into the future is high.
And like previous episodes of major technological change,
we have our bubble -- this time in the prices of the dot.com stocks.
The technology sector as a whole today is vastly overvalued. But within
that sector there are undervalued companies that will dominate the economy
for the next hundred years. This is the natural order of things. We
once had hundreds of automobile companies and dozens or railroads. Now
we can count each on one hand. How many ISPs will we need when
the dust settles?
The technology companies are just the visible tip of the
iceberg. The real, lasting benefits of today's technology boom will
be enjoyed by relatively simple companies. The Internet revolution is
essentially a way of taking the time out of doing business. This tempo-suction
device, by allowing companies to complete the same work in less time,
allows them do more work in a day, week or year, i.e., it increases
economic activity. At the macro level this raises growth rates and lowers
inflation.
For investors this analysis implies times will be tougher.
The big, easy gains in both the stock and bond market in the past several
years have been driven by falling interest rates and rising multiples.
These ended with the tangible asset story. Big returns in future will
be earned by identifying the companies that produce growing profits
for their owners. That requires serious work and knowledge of companies,
products, technologies and managers.
For managers this means the restructuring, re-engineering
mindset of the 90s wont work. They must focus instead on
top-line growth, research and development, marketing and e-commerce.
The technology revolution creates tremendous incentives to find ways
to sell more products, and gives them the tools to do so. Every company
I know, large or small, has an e-commerce initiative underway now.
For Government the key question is what the Fed should
do to handle the bubble without interfering with the main event. Federal
tax policy should give small companies the incentives to experiment
with new technologies and should keep capital gains tax rates as low
as possible to encourage value-creating investments. And it should not
allow state and local governments to derail the Internet growth train
by taxing e-commerce sales
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